Which brings me to the reason for this post. Grocery shopping these days has become an exercise in spotting the difference. Except here, your hard earned money is at stake, you are forced to play and the game is rigged. See if you can spot the difference between these 2 packages of flushable wipes from Costco:
If you can't spot the difference, here's a hint:
You still what happened there? The package went from 6.8 x 5.9 inches to 7.1 x 5.1 inches. That's a difference of almost 4 square inches per wipe (40.12 inches - 36.21 inches = 3.91 inches). And the price? Remains the same. But don't worry, the new smaller version comes in "New! Decorative Packages".
I love Costco, I do but this is why I think American companies have an adversarial relationship with their customers. Their #1 goal is to separate us from our money...providing good value is a distant #2. This is not the first time this has happened...in fact it's so common now consumer advocates call it "grocery shrink ray".