Recently my subscription to Time magazine came up for renewal and I decided to compare the renewal price to the price of a new subscription. Renewal fee: $49.80. New subscription fee: $20. I am not a marketing genius or a customer retention expert but shouldn't existing customers pay less for renewal than new customers? Certainly, I shouldn't have to pay more than double after I have been a loyal subscriber for 3 years?
I suppose I could call them and try to negotiate a better deal but I think I'll just cancel and save my $49.80. Thank you Time magazine for nothing!
I have always wondered why Companies spend more to attract new customers and less to retain customersReplyDelete